Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Mailchimp vs Omnisend: When It Makes Sense to Switch
What Mailchimp Is (And Isn’t) Built For Mailchimp is fine if your only goal is to send email blasts to a list. That’s where its strengths end. Once you need...
How Much Does Email Marketing Cost?
How Email Marketing Platforms Price Their Services Almost all ESPs charge on a usage-based model. In practical terms, that usually means one or both of the following: The number of...
How to Build a High-Converting Welcome Series in Omnisend
Step 1: Start With the Right Automation Inside Omnisend, head to Automations and create a new workflow. You’ll see a bunch of pre-built templates, and while those can be useful,...
High-Converting Abandoned Cart and Checkout Flows in Omnisend
Why Omnisend Works for Abandoned Cart Flows Omnisend’s automation tools are built for ecommerce, combining email and SMS into a single customer journey. The platform’s visual builder lets brands create...
How to Set Up a Branded Sending Domain in Omnisend
Why Sender Identity Matters More Than Subject Lines Most marketers go straight to tweaking copy when performance drops. Or they change layouts. Or they shift send times. Those factors do...
Omnisend vs Mailchimp (2025): Why One Platform Leaves the Other Behind
Mailchimp’s Paywall vs. Omnisend’s Flexibility Testing Mailchimp now requires a credit card. A $1 trial kicks in, then auto-renews at $21 per month, even for a dummy account. That’s not...
The Complete Framework For Driving Shopify Sales With Strategic Email Marketing
Why Email Marketing Is Essential For Shopify Success Email marketing has one of the highest returns on investment in ecommerce. On average, brands earn $36 for every $1 spent ,...
Mastering Shopify Metrics: The Email Marketer’s Playbook For 2025
What Are Shopify Email Metrics Shopify email metrics are performance indicators that show how marketing emails perform within a Shopify store. These metrics come from Shopify’s built-in tools like Shopify...
SMS Marketing in Klaviyo: What Works (and What to Avoid)
Stop Asking for SMS Too Early If you collect both email and SMS on your signup, you’re probably losing leads. Asking for a phone number too early adds friction. Tests...
How to Warm Up a Klaviyo Account and Improve Email Deliverability
Step 1: Start with a Clean, Segmented List Before sending anything, clean your list. Remove: Invalid or outdated addresses Contacts who haven’t opened in over a year Unsubscribed or bounced...
This Chrome Extension Catches Flow Mistakes Before You Hit Send
What AIM Actually Does AIM isn’t a separate platform. It’s a lightweight Chrome extension that works directly inside Klaviyo. Once installed, it acts like a quality check assistant, scanning your...
AIM by Aimerce: A Smarter, Faster Way to Manage Klaviyo
What Is AIM ? AIM is a browser tool designed for marketers who work in Klaviyo every day. Once installed, it becomes part of your workflow and helps you move...
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