Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Test Your Emails for Compatibility Across Multiple Devices
Your emails need to look good, both from a design and functionality perspective. They need to stand out in the ever-crowding space of people’s inboxes. With people accessing their emails...
The Definitive Guide to Optimizing Emails for Dark Mode
As digital interfaces like Gmail, outlook and Hotmail continue to evolve, ‘dark mode’ has become an increasingly popular feature. Some studies have put the number of people using dark mode...
Exploring the Top SMS Marketing Providers in New Zealand for Retailers
Ez Texting is an easy-to-use, efficient SMS marketing service that can be used by businesses of all sizes. It offers a wide range of features including mass texting, MMS, customizable...
Level Up Your Marketing Game with a Klaviyo Birthday Flow
If you’re in the eCommerce world and not using Klaviyo, you’re missing out on some killer features. One of these is the Birthday Flow, and it’s a game-changer for engaging...
Plain Text Emails Vs. HTML Emails
Plain Text Emails: The Beauty of Simplicity Plain text emails are just that, plain text. No images, no formatting, few hyperlinks, just simple, unadorned text. They may seem too basic...
Father’s Day Email Marketing Strategy
Why Father’s Day Email Marketing Strategies Are Important In an era where digital communication dominates, email marketing remains one of the most influential and personal ways to connect with customers...
Mother’s Day Email Marketing Strategy
Why Mother’s Day Email Marketing Strategies Are Essential Email marketing is an effective way to reach a large audience with personalized messages (as long as you leverage personalization properly). It...
Squarespace Email Marketing vs Mailchimp: A Comprehensive Comparison
Email marketing has emerged as a core part of anyone’s email marketing strategy in today’s digital world. I am going to be honest with you, both Squarespace and Mailchimp, for...
Harnessing Email Marketing for Brand Awareness: A Comprehensive Guide
The Power of Consistent Colors in Email Marketing Consistent colors are an important factor in email marketing and branding as a whole. Colors play a pivotal role in brand perception....
Shopify Email Marketing vs Klaviyo
Superior Segmentation with Klaviyo Email marketing success rests on the ability to send the right message to the right person at the right time. This is where segmentation and dynamic...
Shopify Email Marketing Vs. Mailchimp: An In-depth Analysis
The Power of Segmentation in Mailchimp When you stack mailchimp against shopify, in terms of segmentation, there is a clear winner. Mailchimp allows you to divide your audience into specific...
Unlocking the Potential of Winery Email Marketing: Seasonality, Collaboration, and Advanced Tools
In the world of wine, every element matters, the soil, the grape variety, the weather, and of course, the timing of the harvest. A bunch of moving pieces all coming...
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