365 agency lessons365 lessons I wish I knew when I started my agency
I have spent years building an email and SMS marketing agency. Some of it went well. A lot of it did not. I wrote down 365 lessons from the whole thing, the business ones and the personal ones, and put them in one document you can have for free.
- 365 lessons from ten plus years of agency life
- Clients, pricing, hiring, and the personal stuff
- Short lessons you can action, not theory
- Free forever, no trial and no card
Send me the 365 lessons
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Book a time
Pick a slot in Gavin's calendar
Want to talk through your own agency or your email program? Choose a time that suits you. It takes 30 minutes and you'll leave with at least one thing you can action.
The stuff I had to learn the expensive way
Nobody hands you a manual when you start an agency. You work it out client by client, mistake by mistake. This is that manual, written after the fact, in plain language.
365 lessons, one document
Everything I have learned running an email and SMS agency, written down in short lessons instead of a 300 page book.
Pricing and money
What I charged, what that cost me, and the pricing decisions I would make on day one if I got to start again.
Clients and boundaries
How to spot a bad fit before you sign them, and how to say no without torching the relationship.
Hiring and team
Going from me on my own to a team of fifteen. The hires that worked, the ones that did not, and why.
Head and habits
The personal stuff nobody puts on LinkedIn. Burnout, comparison, and the habits that actually held it together.
Growth without the hype
How the agency actually grew. Referrals, content, doing good work. No growth hacks, no funnels selling funnels.
What the document is actually like
Short and blunt
Most lessons are two or three sentences. Read one, act on it, move on. No filler chapters.
One a day for a year
Read it front to back in an afternoon or take one lesson a day for 365 days. Both work.
Written from real mistakes
These are things that cost me money, clients or sleep. Not theory I read somewhere and repackaged.
For anyone building something
It is written from an agency, but most of it applies to any service business you are trying to grow.
How it works
Enter your email
The document opens straight away and the link lands in your inbox too.
Save it somewhere
Keep it open in a tab. It is meant to be dipped into, not read once.
Use one lesson
Pick the one that stings a bit and action it this week. That is the whole point.
Learn it in an afternoon instead of a decade
Free, yours to keep, and it takes about ten seconds to get the link.
Send me the 365 lessons
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.