Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
A Comprehensive Guide to Email Marketing for Manufacturers
Establishing Authority in Your Manufacturing Niche In the world of manufacturing, expertise and credibility are key. Your email content must reflect your deep understanding and knowledge of your industry and...
Golf Email Marketing: Driving Success on the Fairway
Seasonality: Your Secret Weapon In golf email marketing, seasonality is paramount. Golf’s popularity peaks in spring and summer, making it important to align your email campaigns accordingly. Share relevant promotions...
The Comprehensive Guide to a Klaviyo Audit: Elevate Your Email Marketing Strategy
Maintaining an effective email marketing strategy requires regular assessments and adjustments, and a Klaviyo audit is a perfect tool to keep your efforts optimized. Whether you’re new to Klaviyo or...
Email Marketing Strategy for Ecommerce: Leveraging SMS, Segmentation and Flows
Embracing SMS in Your Email Marketing Strategy The first aspect to focus on in your ecommerce email marketing strategy is Short Message Service (SMS). With almost all of your customers...
Decoding the Best Time to Send Email Marketing in New Zealand: Klaviyo’s Smart Send Time Explained
Understanding when to send email marketing in New Zealand is huge if you are in ecommerce store using Klaviyo in NZ. Today, we delve into the inner workings of Klaviyo’s...
Unraveling Unique Opens in Email Marketing Campaigns
Unique Opens and Clicks: What They Mean Unique opens and clicks count the number of distinct recipients who interacted with your message. For instance, if a single recipient opens your...
Advanced Klaviyo Flows to Boost Your Email Marketing Strategy
With a myriad of features, Klaviyo has revolutionised the way businesses approach email marketing. It goes beyond the traditional, allowing marketers to create more sophisticated, personalised, and ultimately more effective...
In-Depth Comparison: SMSBump vs Klaviyo
Pricing of SMSBump vs Klaviyo Pricing is an important factor for businesses of all sizes. Both SMSBump and Klaviyo provide varied options to suit different business needs. SMSBump follows a...
Finding the Best Time to Send Email Marketing in New Zealand
Understanding when to send email marketing in New Zealand is huge if you are in ecommerce store using Klaviyo in NZ. Today, we delve into the inner workings of Klaviyo’s...
The Difference Between a Klaviyo Trigger Filter and a Flow Filter
The Klaviyo Trigger Filter The Klaviyo Trigger Filter plays a crucial role in the automation process. When an event occurs, like a user signing up for a newsletter or purchasing...
SMS Marketing In New Zealand
Klaviyo SMS Marketing in New Zealand Klaviyo is a beast when it comes to direct to consumer marketing, especially in the email marketing space. They are also fantastic when it...
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