The full strategy we use when we integrate Recharge into Klaviyo. Six triggers, a gamified reward ladder and every trigger split mapped out, so you can lift retention instead of watching subscribers quietly churn.
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Recharge pushes a long list of metrics into Klaviyo. You only need these six. Here is what each one does in the board.
Introduce the reward program the moment their first subscription order lands, and show them what is coming.
Turn the upcoming charge notice into a positive. Remind them what reward unlocks when this order processes.
Deliver the reward you promised, then tease the next milestone so they stay on for one more roll.
Tell them what they just missed and reassure them their milestone progress has been preserved.
Split on the cancellation reason. Ask why when it is other, and surface the rewards they walked away from.
Let them know store credit has landed and nudge them to use it while the tone is still celebratory.
The whole idea is simple. Give people an incremental benefit every time their subscription rolls, then gamify staying on. Better reward at order two, better again at three, and so on.
First order intro, free product, 5% cash back, another free product, 2.5% cash back, all the way to the grand milestone.
Order number splits built as a waterfall so every subscriber drops into the right message without twenty separate flows.
Paused, cancelled and failed charge exits already mapped, so nobody gets a reward email they should never see.
Every email in the board has a prompt telling you what it needs to say. Copy it straight into your Klaviyo account.
The Miro board link opens straight away and lands in your inbox too.
Copy it into your own Miro account. Nothing is locked.
Follow the triggers, splits and prompts node by node and ship the flows.
Free, copyable and yours to keep. It takes about ten seconds to get the link.
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.