Free email audit documentsOur email audit documents, completely free
The same documents we run before we touch a single flow in a client account. Checklist, scoring sheet and action plan, so you can find out exactly where your email program is leaking revenue.
- The exact audit we run on paid client accounts
- Checklist, scoring sheet and action plan in one place
- Built for ecommerce brands on Klaviyo, not theory
- Free forever, no trial and no card
Send me the audit documents
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.
Book a time
Pick a slot in Gavin's calendar
Want a second pair of eyes on your audit findings? Choose a time that suits you. It takes 30 minutes and you'll leave with at least one thing you can action.
Six areas, audited properly
Most audits are a list of opinions. This one is a list of checks with a score against each, so you finish with a plan instead of a feeling.
Account health
Integrations, tracking, tags and naming. The boring stuff that quietly breaks reporting.
Flow coverage
Which of the core flows exist, which are half built and which are silently switched off.
Deliverability
DKIM, SPF, DMARC, sending domain and the engaged segment you should actually be mailing.
Campaign performance
Send frequency, revenue per email and the benchmarks we hold client accounts against.
Forms and list growth
Sign up form placement, targeting and the zero party data you should be collecting.
Segmentation and suppression
Who is being mailed, who should be suppressed and where the list is dragging you down.
What is inside the documents
The full audit checklist
Every line item we work through, in the order we work through it. Nothing gets missed.
Scoring sheet
Score each area out of ten so you can see at a glance where the money is leaking.
Benchmark table
Our numbers for open rate, click rate and revenue per recipient, so you know what good looks like.
Action plan template
Turn the findings into a prioritised list of fixes with owners and timeframes.
How it works
Enter your email
The audit documents open straight away and land in your inbox too.
Copy them for your brand
Duplicate the files into your own drive. Nothing is locked.
Run the audit
Work the checklist top to bottom, score it, then fix the biggest gaps first.
Audit your account this week, not next quarter
Free, editable and yours to keep. It takes about ten seconds to get the link.
Send me the audit documents
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.