Email marketing has emerged as a core part of anyone’s email marketing strategy in today’s digital world. I am going to be honest with you, both Squarespace and Mailchimp, for the most part suck. I have started refusing work if it involves either of these two platforms simply because they are both so clunky and not user-friendly. For e-commerce brands, I would recommend klaviyo as your go to but if you are set using Squarespace Email Campaigns or Mailchimp I can understand (sort of). If you are tossing between these two choices, give our in-depth analysis of Squarespace Email Marketing vs Mailchimp a read.
Understanding the Basics
Squarespace, a renowned website-building platform, has expanded its offerings with Squarespace Email Campaigns. The good thing about this platform is that integrates with your website assuming your website is built on square space. This does mean things are a little smoother when it comes to the integration front in that, it is all under one roof. So if your website is built on the platform, which a lot of B2B businesses are, this will set you up with some of the bare minimums when it comes to email, think, minimally designed email campaigns.
On the other hand, Mailchimp stands as an independent email marketing tool. There is a bit of an added headache if you want to use Mailchimp in that you will need to integrate with Squarespace, but this really should not take more than five minutes. I cannot stress this enough though, if you are an e-commerce business please save yourself a bunch of headaches and just Klaviyo.
Feature-Rich Functionality: Squarespace vs Mailchimp
When considering Squarespace Email Marketing vs Mailchimp, understanding their feature offerings is a must.
Squarespace Email Campaigns provides a simple interface, allowing you to easily create pretty standard email templates. The variability is not going to be massive, but if you are managing this stuff yourself (as the business owner), odds are you just need to get things out and you don’t need all the pretty design bellss and whistles. In that case, Squarespaces limited builder shouldn’t really be a deal breaker. On top of that, the fact that Squarespace’s emails are built by Squarespace also means that it grants access to website analytics, simplifying the tracking of your campaign’s impact.
In contrast, Mailchimp has more advanced functionality. Even though Mailchimp in my opinion is sh*t, there are more features compared to Squarespace. Mailchimp comes with features such as A/B testing, dynamic content, and segmentation. Its integration flexibility allows it to couple with numerous platforms, enhancing its capabilities and also allowing you to build out a bigger range of automations. This automation tool is probably the biggest deal breaker between these two software for me. If you want to do anything more than simple one-off campaigns, you are going to need the automation functionality that Mailchimp has.
Delving into Deliverability
An essential aspect of the Squarespace vs Mailchimp discussion lies in deliverability. With robust algorithms and diligent practices, both strive to land your emails directly into the recipients’ inboxes.
Squarespace capitalizes on its website integration, reducing the chances of your emails being marked as spam. It leverages its infrastructure to ensure high deliverability rates.
Mailchimp, however, has long excelled in deliverability, owing to its stringent policies and sophisticated technologies. Its commitment to maintaining the reputation of its server IPs enables your emails to reach their intended destination.
At the end of the day, your deliverability will probably be better if you were to use Mailchimp. HOWEVER, nothing is going to save you if you are not approaching email with a proper strategy and missing key details such as optimising for dark mode. Mailchimp’s existing infrastructure should really be seen as the icing on the cake of an already strong deliverability-focused email marketing plan.
Ease of Use: Squarespace Email Campaigns vs Mailchimp
Ease of use can be a deciding factor when choosing between Squarespace Email Marketing and Mailchimp.
Squarespace extends its intuitive interface from website building to email marketing. It offers a simple, easy-to-navigate environment, empowering you to craft and launch your campaigns quickly.
Mailchimp, while more feature-dense, is a pain in the ass to use. The lay out is not super intuitive and things just do not really tend to make sense within its platform, and this is coming from someone who has worked in the space for 5 years now. It shouldn’t be, but in the case of these two tool, this is the price you pay for the added functionality. I will say though it’s a drag-and-drop builder and an array of templates provide flexibility, assisting you in designing compelling email content.
Personally, we have found Mailchimp to be simpler to use but it doesn’t have as much of the functionality as something like Klaviyo.
Pricing Projections: Squarespace vs Mailchimp
Cost plays a critical role when evaluating Squarespace Email Campaigns vs Mailchimp.
Squarespace proposes a transparent pricing structure, integrating email marketing costs into its website packages. This consolidated cost approach can lead to significant savings.
Mailchimp, alternatively, was free a while back but has introduced some pretty stiff pricing models. Depending on your budget, if you can afford it, for what you get we recommend checking out Active Campaign if you are in the B2B space and Klaviyo if you are in the D2C space.
Designing Emails: Squarespace Email Campaigns vs Mailchimp
When it comes to designing your emails, both Squarespace Email Campaigns and Mailchimp provide robust and intuitive solutions.
Squarespace’s email builder leverages the power of its existing website design system, with consistent styles and aesthetics that ensure your emails match the look and feel of your website. It offers a selection of customizable templates, allowing you to create beautiful, responsive emails effortlessly.
In contrast, Mailchimp provides a comprehensive email design suite, complete with a flexible drag-and-drop builder, an expansive library of pre-made templates, and the ability to code your own emails. It even includes tools for testing the appearance of your emails on different devices and platforms, ensuring your design looks perfect to every recipient.
Customer Support: Squarespace vs Mailchimp
Having reliable customer support is essential when dealing with any digital tool, and the choice between Squarespace Email Campaigns and Mailchimp is no exception.
Squarespace offers round-the-clock customer support, providing timely assistance via email and live chat. They also have a comprehensive Help Center filled with guides, videos, and webinars that can guide you through their system.
Mailchimp, on the other hand, offers 24/7 email support and live chat support to paid users. Their robust knowledge base covers nearly every topic, and their community forums provide a space for users to share insights and ask questions.
Third-Party Integrations: Squarespace Email Marketing vs Mailchimp
The ability to integrate with other platforms and services is a significant consideration when comparing Squarespace Email Marketing and Mailchimp.
Squarespace, being primarily a website builder, naturally integrates with its own services. However, its list of external integrations is quite limited compared to Mailchimp, focusing mainly on social media platforms and a handful of others.
Mailchimp excels in this category, boasting an expansive list of integrations with various platforms such as CRM systems, e-commerce platforms, social media, and more. This ensures that no matter your needs, Mailchimp likely integrates with the tools you already use, providing a more seamless and efficient workflow.
The Final Word: Choosing Between Squarespace and Mailchimp.
Squarespace Email Campaigns is an excellent choice for businesses that want a simple, unified solution for their website and email marketing needs, while Mailchimp stands out for its advanced features, vast integrations, and flexibility, making it a potent tool for businesses focused heavily on email marketing. I really want to stress those, I would not limit myself to choosing between these two tools. Once again, Klaviyo for Ecommerce is the way to go and Active Campaign for B2B are far better options.
Take your time to consider your needs, evaluate the pros and cons, and make the choice that drives your email marketing success to new heights.
