Nordic Park: Klaviyo revenue up 393% to $2.2M, now a third of the business

Nordic Park sells premium framed wall art, botanicals, landscapes and fauna prints, to a customer base that is mostly women 45 and over buying art to finish a room properly. Product quality, premium framing and ready-to-hang convenience were never the problem. The problem was that a brand with that much genuine demand was only getting about 9.2% of its total revenue from Klaviyo, which for a considered-purchase category with a $440 average order value is leaving a lot on the table.

The challenge

Between 30 November 2023 and 28 February 2025, Klaviyo attributed revenue came to roughly $446,000, of which campaigns accounted for about $88,800. SMS had no clear revenue at all. The list was not being segmented in a way that reflected how people actually buy wall art, which is slowly, with a lot of browsing, size anxiety and second-guessing about whether a piece will work in the room. Treating a high-intent browser who has looked at the same landscape print four times exactly the same as a cold subscriber is how you lose that sale to indecision.

What In-box did

• Built a content calendar around what actually sells: best-sellers, the Botanical and Fauna Wall Art range, the Landscape Collection, social proof and buying guides, rather than pushing abstract art that historically underperforms
• Segmented the list properly: purchasers vs non-purchasers, 90, 120 and 180-day engaged, Potential Purchasers, Past Purchasers, High-Intent Browsers, Repeat Buyers and an AOV 250 segment
• Built the full lifecycle flow stack, with Abandoned Checkout carrying the strongest revenue per recipient of any named flow at $23.13
• Ran a full seasonal campaign calendar: Spring Sale, Easter Sale, Memorial Day Sale, Labor Day Sale, BFCM, New Year's Sale and President's Day Sale
• Answered the real buying objections with educational campaigns: Art Sizing Guide, Canvas vs Poster, What Is a Floating Frame?, How to Style Large Wall Art and How to Choose the Right Size
• Rebuilt sign-up forms and list growth, including a 10% off pop-up that reached 31.9K subscribers with a net change of over 22K

The results

Across 1 March 2025 to 31 May 2026, Klaviyo attributed revenue reached $2.2M, up 393% on the previous period, and Klaviyo's share of total business revenue went from about 9.2% to 33%. A third of the business. Flows contributed $1.46M of that, up 319% on the previous period and 166% year on year. Engagement held up as volume grew: 58.47% open rate, 1.07% click rate, and a campaign bounce rate of 0.187%, which is genuinely excellent at that send volume. Email average order value came in at $440.30 and SMS at $469.21, with SMS revenue per recipient at $7.09. The single-campaign results tell the same story: Sales Last Chance on 25 May 2026 did $19,117.63, Memorial Day Sale Launch on 22 May did $18,773.44, Memorial Day Sale Day 2 on 23 May did $18,252.59, the President's Day Sale Announcement on 13 February 2026 did $14,259.20, the BFCM Reminder on 28 November 2025 did $12,921.75 and the BFCM Announcement on 24 November 2025 did $11,086.50. Here's the one I like most: the Art Sizing Guide, a purely educational send with no sale attached, generated $10,929.19 on 7 May 2026. The list itself grew to 33K, with 34.9K added and 1.9K dropped across the period.

The takeaway for considered-purchase brands: your customers are not hesitating because the price is wrong, they are hesitating because they are not sure it will work in the room. Answer that, with sizing guides, framing explainers and styling content, and educational sends start earning like sale sends. That is a big part of how Klaviyo went from 9.2% of Nordic Park's revenue to 33%.