What Is AIM?
AIM is a browser tool designed for marketers who work in Klaviyo every day. Once installed, it becomes part of your workflow and helps you move through setup and audits more efficiently.
AIM includes a set of preset profiles that support different parts of your email process. These profiles are designed to help you:
- Check flows for missing filters or incorrect triggers
- Apply quick fixes directly in Klaviyo
- Confirm UTM tracking is in place
- Build simple flows from recommended templates
- Create segments and plan campaigns around key dates
These profiles are especially useful when you’re short on time or managing multiple flows across products, regions, or list segments. The result is a faster and more reliable way to manage accounts, especially when you’re juggling deadlines or managing volume.
Key Features That Save Time
Each AIM profile supports a specific task within Klaviyo. Here’s what they do.
Kara: Your Flow Auditor
KA (short for Klaviyo Assistant) is the profile inside AIM that audits your flows. With one click, it checks for issues like:
- Filters that may be incorrect
- Triggers not firing as expected
- Emails missing UTM tracking
- Steps that may be missing from your flow
It highlights what needs attention and allows you to apply recommended fixes directly. Some features, such as auto-applying fixes, currently require a paid plan. Most audit tools can still be used without upgrading.
For teams managing multiple flows, KA cuts down time spent on manual checks and helps you catch issues before they become problems.
David: Basic Flow Setup
David helps you build simple flows quickly. You can choose from a list of recommended automations, see a preview, and apply one with a click. It sets up the structure and lets you fill in your content and logic as needed.
You can also use it to quickly test flow structures without committing to a full build. This is useful if you’re starting from scratch or running your own email marketing. Advanced sequences may still need custom logic, but David is a fast way to get things moving.
Carla: Campaign Planning
Carla helps you create campaigns around promotions, holidays, or customer behaviour. It can build segments, suggest send dates, and provide campaign ideas to help you stay organised.
You still have full control to make changes after. Carla gives you a running start for planning and launching campaigns quickly. This profile also helps identify gaps in your calendar to build consistency into your sending schedule.
When to Use AIM
AIM is built for marketers who want to move faster without sacrificing quality. It’s especially useful for:
- Agencies managing multiple Klaviyo accounts
- In-house teams balancing flows and campaigns
- Founders or small business owners running their own email marketing
Whether you’re a solo operator or part of a busy team, AIM offers the flexibility to support different workloads and workflows.
At In-Box, we know the little things can have a big impact. A missed filter might send emails to the wrong segment. A broken UTM link can throw off your reporting. AIM helps you catch those problems early, before they affect performance.
What AIM Doesn’t Replace
AIM is built to save time, not to make strategic decisions. The flows and campaigns it suggests are starting points. You’ll still want to customise them to fit your brand, audience, and goals.
If you’re ready for more advanced segmentation or lifecycle automations, AIM is just one part of the process. For the rest, partnering with a dedicated email automation agency can help you build a system that performs over the long term.
Built for Speed and Still Growing
Even in its current version, AIM can help teams streamline email production and fix issues faster. More features are on the way too, including:
- Account health dashboards
- A/B testing support
- Optimisation tools for improving flow performance
If your team already uses Klaviyo, this is a tool worth exploring. It won’t replace your strategy, but it can take a lot of pressure off the technical setup.
To learn more, visit Aimerce, or find AIM in the Chrome Web Store.
AIM is just one way to simplify your email marketing workflow. For more practical tools, strategies, and email insights, head over to our Insights blog.
