In this guide, we’re looking at 12 email marketing platforms for online stores that can help you generate an ROI from your email marketing efforts.
1. Klaviyo
Main Features:
- Built-in customer data platform (CDP)
- Predictive analytics engine
- Multi-channel campaign orchestration
Key Services:
- Advanced email segmentation
- Flow automation builder
- Dynamic product recommendations
- A/B testing tools
Case Studies:
- Helen of Troy reduces TCO 40%
- 2xist sees 56.1x platform ROI in first quarter
Email marketing platforms for online stores need powerful segmentation capabilities. Klaviyo excels here with their built-in CDP that combines customer data from multiple sources, letting you create highly targeted campaigns based on behavior, purchase history, and engagement patterns.
The platform stands tall as a leading email marketing software for ecommerce because it actually understands retail. Their automated flows feel natural, sending perfectly timed messages based on customer actions.
While the learning curve can be steep and pricing increases quickly with list size, Klaviyo remains the best email marketing platform for ecommerce brands serious about scaling their revenue through personalization.
Learn more about Klaviyo here.
2. Omnisend
Main Features:
- A full suite of email automation tools
- Pre-built ecommerce workflows
- Real-time campaign analytics
Key Services:
- Email campaign management
- SMS and push notifications
- Audience segmentation
- Sign-up form creation
Case Studies:
- 1010% Lift in revenue-per-email (RPE) from automations for a sports brand
- 20% improvement in abandoned cart recovery for BeardBrand
Every online store needs streamlined marketing automation. Omnisend shines by providing pre-built workflows that actually work, from welcome sequences to abandoned cart recovery. Their platform makes it simple to create professional campaigns without getting lost in complex settings.
This email marketing software for ecommerce stands strong with its multi-channel approach. You can reach customers through email, SMS, and push notifications all from one dashboard. The platform works particularly well for Shopify stores, making it a perfect fit for growing online retailers who want to expand beyond basic email marketing solutions.
Learn more about Omnisend here.
3. Moosend
Main Features:
- AI-powered revenue tracking
- Drag-and-drop editor
- Advanced list segmentation
Key Services:
- Email campaign creation
- Landing page development
- Automation sequences
Case Studies:
- Boost in open rates for Domino’s Pizza
- Increased retargeting conversions for abandoned carts for Sephora
Small ecommerce brands need powerful tools without complexity, that’s where Moosend delivers. Their platform focuses on making sophisticated email marketing simple, with drag-and-drop editing that lets you create professional campaigns in minutes.
As an email marketing platform for online stores, Moosend brings enterprise features at mid-market prices. The automation builder helps create personalized customer journeys without needing a tech degree. While they might not have all the bells and whistles of bigger platforms, they nail the essentials that drive revenue for growing ecommerce brands.
Learn more about Moosend here.
4. Sendlane
Main Features:
- Event-based personalization
- Click behavior tracking
- Multi-channel automation builder for email, SMS, and more
Key Services:
- Email campaign creation
- Custom event tracking
- Behavioral segmentation
- Revenue analytics
Case Studies:
- The Fresh Chile Co. Increases Email Revenue by 35% After Unifying with Sendlane
- Follow Your Legend Skyrockets Click Rates by 67% After Migrating to Sendlane
Sendlane focuses heavily on behavioral tracking. Their platform uses click data and custom events to build detailed customer profiles, helping stores create more targeted campaigns. The event tracking system lets you assign dollar values to specific customer actions.
As an email marketing platform for online stores, Sendlane particularly excels at understanding customer behavior patterns. Their click tagging feature provides deeper insights than basic open rates, which matters more as traditional email metrics become less reliable.
They are a newer platform than some alternatives but their ecommerce-specific features make them a strong contender for data-driven stores looking to improve their email marketing results.
Learn more about Sendlane here.
5. Brevo (Sendinblue)
Main Features:
- Unified marketing suite
- Behavior-based automation
- CRM integration capabilities
Key Services:
- Email marketing campaigns
- SMS marketing
- Transactional emails
- Facebook ads management
Case Studies:
- 123% revenue growth for fashion company
- 50% reduction in cart abandonment for Shopify Plus merchant
Brevo (formerly Sendinblue) tackles email marketing differently than most platforms. They focus on bringing together various marketing channels, email, SMS, chat, and CRM, into one cohesive platform. This makes it easier to track customer interactions across different touchpoints.
The best email marketing platform for ecommerce needs to scale with your business, and Brevo delivers here. Their pricing model bases costs on email volume rather than contact count, making it particularly attractive for stores with large customer databases but moderate email sending needs.
Learn more about Brevo (Sendinblue) here.
6. Constant Contact
Main Features:
- Intuitive visual editor
- Event management tools
- Automated list segmentation
Key Services:
- Email template design
- Contact management
- Social media integration
- Mobile responsive emails
Case Studies:
- 50x ROI for Wellington Brewery
- 28% boost in online sales for craft supply store
Growing ecommerce brands need reliable email tools that just work, Constant Contact delivers exactly that. Their platform keeps things straightforward while offering enough features to run sophisticated email campaigns. The visual editor makes quick work of creating professional-looking emails.
This email marketing software for ecommerce particularly suits smaller online stores. The platform excels at basic automation and list management, though it may lack some advanced features found in pricier alternatives. Still, their support and training resources make them an excellent choice for businesses just starting their email marketing journey.
Learn more about Constant Contact here.
7. Active Campaign
Main Features:
- Deep data integration
- Machine learning predictions
- Advanced automation builder
Key Services:
- Marketing automation
- CRM with sales automation
- Predictive sending
- Site tracking
Case Studies:
- 312% revenue increase for supplement company
- 2.8x conversion rate improvement for SaaS platform
Active Campaign brings serious muscle to email marketing platforms for online stores. Their automation capabilities go beyond basic drip campaigns, letting you create complex, behavior-driven sequences that adapt to customer actions in real-time.
The platform is really effective in its ability to merge sales and marketing data. For ecommerce brands running sophisticated operations, this creates opportunities for highly targeted campaigns based on customer behavior, purchase history, and engagement patterns. While the interface takes time to learn and the sticker price might overwhelm you… the capabilities are worth the investment.
Learn more about Active Campaign here.
8. GetResponse
Main Features:
- Conversion funnel builder
- AI-driven recommendations
- Multi-user collaboration tools
Key Services:
- Email marketing automation
- Webinar hosting
- Landing page creation
- Paid ad management
Case Studies:
- 156% increase in email ROI for pet supply store
- 89% improvement in lead quality for B2B retailer
GetResponse takes a unique approach to email marketing software for ecommerce by including conversion funnels in their core offering. Store owners can build complete sales funnels, from landing pages to email sequences, all within one platform. The AI-powered tools help optimize campaigns automatically.
Small and medium-sized online stores will find plenty to love here. The platform balances sophisticated features with user-friendly design, making it accessible even for marketing newcomers. Their recent addition of ecommerce-specific templates saves time when creating product-focused campaigns. GetResponse also has a variety of email marketing ecommerce case studies to back up their claims.
Learn more about GetResponse here.
9. Aweber
Main Features:
- Smart designer tool
- Template library
- Analytics dashboard
Key Services:
- Email campaign creation
- A/B testing tools
- List management
- Landing page builder
Case Studies:
- 25% boost in open rates for digital product store
- Doubled subscriber engagement for lifestyle brand
Aweber keeps email marketing simple but effective, perfect for new online store owners who need results without complexity. Their smart designer tool helps create professional-looking emails quickly, while their automation features handle the heavy lifting of subscriber management.
The platform serves as a reliable email marketing platform for online stores just starting their journey. While it may lack some advanced features found in pricier alternatives, it nails the fundamentals that drive sales. Their excellent customer support team helps new users get campaigns up and running fast.
10. ConvertKit
Main Features:
- Creator-focused tools
- Visual automation editor
- Ecommerce integration
Key Services:
- Email sequence builder
- Digital product sales
- Subscriber tagging
- Form creation
Case Studies:
- Helped a fitness business grow their list to over 25,000
- 230% subscriber growth for content publisher
ConvertKit approaches email marketing software for ecommerce differently by focusing on creators who sell digital products. Their platform makes it simple to tag subscribers based on interests and behaviors, creating more targeted campaigns that drive better results.
The best email marketing platform for ecommerce needs to understand its audience, ConvertKit gets this right for creator businesses. While traditional retail stores might find it limiting, digital product sellers will appreciate the seamless integration between email marketing and digital sales. Their pricing stays reasonable as your list grows.
Learn more about ConvertKit here.
11. Drip
Main Features:
- Ecommerce-specific automation
- In-depth revenue tracking
- Complete personalization capabilities
Key Services:
- Email campaign creation
- Revenue analytics
- Customer segmentation
- SMS marketing
Case Studies:
- Nifty Gifts increased their revenue by 77% in just 2 months
- Spring Copenhagen increased their AOV by 32.24%
Drip focuses exclusively on ecommerce, and it shows. Their platform includes features specifically designed for online stores, like revenue attribution and purchase intent tracking. The personalization engine helps create hyper-targeted campaigns based on customer shopping behavior.
For serious online retailers, this email marketing platform for online stores delivers enterprise-level features without enterprise complexity. Their workflow builder makes it easy to create sophisticated marketing automations. While the price point sits higher than basic alternatives, the ROI potential through better targeting and automation makes it worthwhile for growing stores.
12. Mailchimp
Main Features:
- AI-powered content suggestions
- Built-in customer journey mapping
- Marketing CRM functionality
Key Services:
- Email marketing automation
- Landing page builder
- Customer segmentation
- Social media advertising
Case Studies:
- 37% increase in click rates for lifestyle brand Grove
- Doubled email revenue for coffee retailer Death Wish Coffee
Small businesses love Mailchimp because it makes email marketing feel approachable. Their platform combines ease of use with sophisticated features, letting you start simple and scale up as your needs grow. The built-in CRM helps track customer interactions across channels.
For new online stores, this email marketing platform offers an appealing starting point. The free tier provides enough features to get going, though costs can climb quickly as your list grows. Their recent addition of AI-powered tools helps create better-performing campaigns, especially for teams without dedicated copywriters.
Learn more about Mailchimp here.
Most Important Features to Look for in Email Marketing Software for Ecommerce
Selecting the right email marketing software for your online store isn’t just about finding a tool that sends emails. Your platform needs to drive sales, engage customers, and scale with your business. Let’s break down the key features that can make or break your email marketing success.
Automation and Workflow Capabilities
The power of email marketing for online stores lies in automation. Your platform should handle repetitive tasks while you focus on strategy and growth. Look for software that makes it simple to set up abandoned cart sequences, these alone can recover up to 10% of lost sales. The best platforms let you create multi-step workflows that trigger based on customer actions.
Welcome sequences should automatically nurture new subscribers, while post-purchase flows can encourage reviews and repeat purchases. Smart product recommendation engines help you cross-sell effectively by showing customers items they’re likely to buy based on their browsing and purchase history.
Ecommerce Integration
Your email platform needs to talk seamlessly with your online store. When evaluating email marketing software for ecommerce, check how it connects with your specific platform, whether that’s Shopify, WooCommerce, or Magento. The integration should sync customer data in real-time, pulling in purchase history, browsing behavior, and cart activity.
Strong integrations make it possible to segment customers based on their actual shopping behavior. They also enable dynamic content blocks that automatically update with relevant products and personalized recommendations. This real-time sync ensures your emails always contain current inventory levels and pricing.
Segmentation and Personalization
Basic email blasts don’t cut it anymore. Today’s customers expect personalized experiences, and the best email marketing platform for ecommerce needs robust segmentation tools. You should be able to slice your audience based on purchase history, browse behavior, average order value, and time since last purchase.
Look for platforms that let you create dynamic segments that update automatically as customer behavior changes. This allows you to target high-value customers differently than one-time buyers, or send win-back campaigns to customers who haven’t purchased in a while. The more granular your segmentation options, the better you can tailor your messaging and offers.
Analytics and Reporting
You can’t improve what you don’t measure. Strong analytics help you understand which emails drive revenue and which need work. Your platform should track standard metrics like open rates and clicks, but more importantly, it needs to show you revenue generated per campaign and customer lifetime value.
The best tools provide clear dashboards showing how your emails impact sales. Look for features that help you track revenue attribution, identify your most valuable customer segments, and understand which products sell best through email. This data helps you repeat successful campaigns and improve underperforming ones.
Deliverability and List Management
Even the best-crafted email won’t drive sales if it lands in the spam folder. Quality email marketing software for ecommerce should maintain high deliverability rates through proper authentication and sending practices. They should also provide tools to help you maintain your list, cut it, and clean it up.
Benefits of Email Marketing Platforms for Ecommerce
Automates customer interactions: Set up triggered responses that engage customers at perfect moments, from welcome emails to purchase confirmations, all without you having to do a single thing.
Improves follow-up sequences: Keep customers engaged with well timed messages based on their behavior. A good follow-up sequence can turn one-time buyers into loyal fans.
Reduces abandoned carts: Automatically remind shoppers about items left behind, with studies showing recovery rates of up to 10% on these automated sequences.
Increased average order value: Smart product recommendations and targeted upsell campaigns help boost cart values. Personalized product suggestions based on purchase history typically increase order values by 20-30%.
Provides data-driven insights: Track which products sell best through email, which customers are most valuable, and which campaigns drive the most revenue, all helping you make better marketing decisions.
Final Thoughts
Having the best email marketing platform for ecommerce is not optional, it’s a must. You need to be able to build a list, market, and retarget your leads to convert more sales and increase your revenue.
Many of the companies listed in this guide will provide you with a way of doing that. But, only one ecommerce email marketing agency will make sure it’s done by doing it for you. That company is In-box.
