Our Email Marketing Services
Email Campaigns
Email campaigns are not about blasting bulk emails to a list of subscribers, In-Box carefully builds campaigns that work for your brand. Here’s how we turn your inbox into a powerhouse for growth:
First, we tailor every word, design, and call-to-action to your brand’s voice and values. No generic sales-y emails, your emails will feel authentically you. We’ll create a consistent schedule that balances value-packed content with clear, attractive asks, so your audience stays engaged and never annoyed.
We segment your audience based on interests and behaviors and deliver relevant messages that boost engagement and conversions, no more shooting arrows in the dark.
For emails to land in the right inboxes and to dodge spam filters, we keep your email list squeaky clean. Inactive subscribers are removed and contacts are updated so you’re only emailing people who want to hear from you. Then, with regular analytics reports, we track opens, clicks, and conversions to refine your strategy in real-time.
At In-box, we handle the strategy, the tech, and the testing and tweaking, so you can focus on what you do best.
Email Automation
We design email automation that anticipates your audience’s needs. We are talking about emails that are automatically fired off when a lead downloads your whitepaper, signs up for a webinar, or even on their birthday, no manual effort is needed. We build clever workflows that deliver the right message at the right time, turning casual interactions into meaningful connections.
Your team can be relieved from tedious follow-ups, as consistent, personalized communication keeps your subscribers engaged.
Contact us to automate, simplify, grow.
Sign Up Forms
At In-Box, we design pop-ups that capture zero-party data like interests, challenges, and buying motivations straight from your audience. This data creates hyper-personalized journeys that deliver real results: higher conversions, lasting loyalty, and campaigns that actually work! We love details, strategic timing (when forms appear) and frequency (how often they pop up) to secondary triggers, all optimized to convert.
These efforts result in subscribers who feel heard, automations that hit the bullseye, and a list bursting with high-quality, ready-to-engage leads.
Let’s optimize your sign-up forms today.
SMS Campaigns
We deliver your message straight to your audience’s pocket, nay, their hand. No inbox clutter, just instant attention.Perfect for flash sales, last-minute offers, or nudging leads post-email. We think through everything, timing, creating punchy copy, and optimize frequency to avoid overload.
Pairing SMS with email marketing works wonders: emails nurture trust, texts spark urgency. Together, they are a dream team that keeps your brand buzzing and buyers clicking.
Ready to make every SMS count?
Klaviyo Account Setup
We will streamline your setup, cleaning outdated lists, brainstorming segmentation for laser-focused B2B campaigns, and syncing tools like Shopify so your tech stack works together, not against you.
No overpriced setups as we prioritize strategic automations, warm up accounts to duck spam folders, and optimize costs from day one. The result is a Klaviyo hub that nurtures client relationships, drives repeat business, and pumps up ROI.
Let’s get your Klaviyo account working!
Email Account Audits
Your email strategy could be falling short of its revenue potential. Hidden issues like spam filter snags, unsegmented lists, or forms missing zero-party data could be costing you sales. Our audit uncovers these cracks from deliverability hiccups and clunky automations to misaligned CTAs and poorly timed campaigns.
We’ll dissect bounce rates, track conversions, and map customer journeys to show you exactly where leaks occur. Then, we hand you a clear roadmap: fix list hygiene, refine targeting, and optimize content to boost engagement, nurture loyalty, and maximize ROI.Are you ready to fix what’s broken? Let’s turn those gaps into gains.
Case Studies
Meet Good & Fugly
Imagine rescuing 1.3 million kilograms of “ugly” veggies from going into landfills annually. That’s Good & Fugly, an Aussie e-commerce hero delivering imperfect but delicious produce to eco-conscious homes. The challenge arose from their underutilization of email marketing. They needed emails to educate customers, drive loyalty, and boost revenue without sounding salesy.
The Problem
Despite their bold sustainability mission, Good & Fugly’s email strategy relied on basic automations and generic campaigns. Their emails didn’t do justice to their dual business model of subscriptions + one-time purchases or educate customers about their food-waste mission.
Solution and Implementation
- Automations with Purpose
- Rebuilt abandoned cart and checkout recovery flows.
- Created post-purchase sequences to encourage reviews and repeat orders.
- Developed separate journeys for subscribers
- Implemented split testing for different email elements
- High-Converting Sign-Up Forms, To both grow the list and increase the subscription-to-conversion ratio.
- Weekly emails combining delivery updates, seasonal produce highlights, and food-waste stats.
- Storytelling via educational content.
- Technical tweaks done by segmenting audiences on the basis of purchase behavior to send targeted messaging.
The Results
- 101% increase in email revenue
- 59% higher click rates
- 47.3% improved open rates
- 25% rise in revenue per recipient
- 4.17% order rate
Client Testimonial
“We saw a big increase in sales from our email campaigns. They improved our flows, dialed in our campaigns, and helped us gain a big advantage in the market.”
-Richard, Co-Founder, Good & Fugly
Meet BODYFX
BODYFX, a New Zealand-based leader in premium body art supplies and workshops, empowers creativity through face paints, special effects makeup, and body art workshops. They had a loyal customer base and established email marketing foundations, but they sought In-Box’s help to maximize Black Friday revenue without sacrificing profit margins.
The Problem
Traditional Black Friday strategies often rely on steep discounts that erode profitability. BODYFX wanted to:
- Boost revenue while protecting margins.
- Clear excess stock as a gift option.
- Engage 60% of their email list that was previously inactive.
The Solution & ImplementationWe created a targeted Black Friday email campaign focused on profitable revenue:
- Precision Segmentation
- Divided subscribers into five groups based on purchase history and engagement.
- Tailored Discounts
- Past buyers received smaller discounts as they needed less incentive.
- New customers got larger offers to overcome hesitation.
- Discounts aligned with each segment’s likelihood to convert.
- Tiered Gift Incentives
- Created bonus gifts based on customer spend
- Cleared excess stock by framing it as high-value rewards, not discounted items.
- 30-Day Campaign Execution
- Developed 30 emails (strategies × touchpoints) with personalized messaging.
- Scheduled campaigns to avoid overlap and ensure segment-specific consistency.
- Launched targeted pop-ups to remind segmented subscribers of exclusive offers.
The Results
- 117% increase in email revenue vs. previous Black Friday efforts.
- 36% higher revenue per recipient and 30% improved conversion rates.
- 161% surge in campaign-specific revenue.
Client Testimonial
“I thought I had quite a high revenue goal, we doubled it!”
, Jules Bartram, Founder, BODYFX
Let’s Work Together
At In-Box, we build strategies that fit your business. Your goal could be to warm up leads, re-ignite old connections, or launch flashy campaigns, we design every email to feel like you, authentic, strategic, and results-driven.
Here’s How We Work:
Campaigns That Click: We segment audiences, test subject lines obsessively, create great copy, and tweak layouts until they sing.
Automation with a Purpose: Emails that send themselves when leads download your guide, sign up for webinars, or even on their birthday.
Tools That Work Intelligently: Pop-ups that collect golden insights, SMS nudges for urgency, and Klaviyo setups that sync seamlessly with your tools.
Ready to See What Your Inbox Can Do?
Let’s chat over a virtual coffee, your first email win is just a click away. Schedule a discovery session to learn how our email packages will help your business!
