Exploring the Top SMS Marketing Providers in New Zealand for Retailers

In an era where smartphones are ubiquitous, SMS marketing has proven to be an effective strategy for reaching customers directly and quickly. This is especially true for retailers in New Zealand. In this article, we’ll delve into some of the top SMS marketing providers in New Zealand that are offering excellent solutions for retailers.

Before we go any further, if you are thinking about setting up SMS marketing, but you don’t have an email marketing strategy in place, we highlight recommend getting one rolling. SMS is considerably more costly than email, and we like to look at it as a cherry on top of an existing email marketing strategy. Here is a great place to get started.

Ez Texting

Ez Texting is an easy-to-use, efficient SMS marketing service that can be used by businesses of all sizes. It offers a wide range of features including mass texting, MMS, customizable templates, and scheduling. Plus, it provides detailed reporting to help you understand and improve your campaigns. Ez Texting also integrates with many other software solutions, making it a versatile choice for retailers who want to incorporate SMS into their existing marketing strategy.

Ez Texting offers a variety of pricing tiers to suit businesses of different sizes:

  • Recommended for up to 500 contacts, starting at $20 per month
  • Recommended for 500-2,000 contacts, starting at $60 per month (billed annually)
  • Recommended for 2,000-50,000 contacts, starting at $100 per month
  • Recommended for 50,000+ contacts, starting at $3000 per month


Twilio is a cloud communications platform that provides businesses with the tools they need to effectively reach their customers. With Twilio, retailers can build and manage their own SMS marketing campaigns. This service is highly customizable and scalable, making it suitable for both small businesses and large enterprises. Twilio also offers advanced features like automation and personalization, which can greatly enhance the effectiveness of your SMS marketing campaigns.

Twilio’s pricing varies depending on the services and volume of messages.


SimpleTexting is another great option for retailers in New Zealand. This SMS marketing platform provides an intuitive interface and a variety of useful features, including contact management, message scheduling, and analytics. It also allows you to send bulk messages, making it a great choice for businesses that want to reach a large number of customers at once.

SimpleTexting’s smallest plan starts at $29 per month, which includes 500 credits (1 credit for each SMS, 3 credits for each MMS), free incoming SMS messages, unlimited contacts, a free number, support 7 days per week, Mailchimp and Zapier integrations, unlimited keywords, rollover credits, and 3 user seats.

Burst SMS

Burst SMS is a leading provider of SMS services in New Zealand. It offers a simple and effective platform for managing SMS marketing campaigns. With Burst SMS, you can easily send mass text messages, schedule messages, and track the success of your campaigns with their robust analytics. Burst SMS also allows you to personalize your messages, helping you to create more meaningful connections with your customers. Burst SMS’s pricing is straightforward, with each SMS costing 9.9 cents.


Klaviyo is another comprehensive marketing platform that offers SMS marketing services. While Klaviyo’s pricing is on the higher end, the platform’s robust features and seamless integration with email marketing automation making it a strong contender in the market. If you’re already using Klaviyo for email marketing, adding SMS to your marketing mix is easy and will greatly streamline your marketing operations.

If you’re looking for a service that can offer both email and SMS marketing implementation, consider In-Box’s email and SMS marketing services.


Choosing the right SMS marketing provider in New Zealand for your retail business depends on several factors including your budget, the size of your contact list, and the specific features you need. It’s important to consider the pricing structure and the scalability of the platform, especially if your business is growing quickly. The providers mentioned above offer a range of options, from affordable and straightforward services like Burst SMS to more comprehensive and integrated solutions like Klaviyo.

Remember, the key to successful SMS marketing lies not only in the platform you choose but also in the strategy you adopt. Keep your messages customer-centric, personalized, and timely, and you’ll see higher engagement and conversion rates. Happy texting!