Canes Deer Velvet came to In-box with no email programme at all, no Klaviyo account, no list strategy, no automations. Everything had to be built from a blank page, starting with the most basic question: why should a visitor hand over their email address in the first place?
The challenge
Building from zero means there's no existing list to lean on and no historical data to inform decisions. Every piece, integrations, tracking, sign-up incentive, flow logic, campaign cadence, has to be designed and proven from scratch.
What In-box did
- Set up Klaviyo end to end, including integrations, tracking and deliverability foundations
- Designed sign-up forms built to grow the list without hurting on-site conversion
- Built the full flow set: welcome, cart, browse, post-purchase and win-back
- Launched a steady campaign programme mixing education-led content with offers, rather than leading on discounts alone
The results
From a standing start, the programme generated $49,698.81 in attributable revenue, the highest raw dollar figure of any case study on this page. Open and click engagement were healthy from the very first sends, evidence that the list-building approach attracted genuinely interested subscribers rather than discount-chasers. The list kept growing month on month, giving the channel long-term compounding potential rather than a one-time result.
"I employed Gavin at In-box to manage my email marketing and have been very impressed with his knowledge, organisation, communication, responsiveness and efficiency. 5 stars all around actually."
The takeaway for brands with no email programme yet: starting from zero isn't a disadvantage, it means there's no bad history to undo, and the foundations can be built right the first time.
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