Email marketing has emerged as a core part of anyone’s email marketing strategy in today’s digital world. For ecommerce brands, klaviyo.com is a go too but Squarespace Email Campaigns and Mailchimp tick a lot of boxes as well. If you are tossing up between these two choices, give our in-depth analysis of Squarespace Email Marketing vs Mailchimp a read.
Understanding the Basics
Squarespace, a renowned website building platform, has expanded its offerings with Squarespace Email Campaigns. It effortlessly integrates with your website, offering seamless email marketing capabilities. So it’s perfect if your website is built on the platform, which a lot of B2B businesses are.
On the other hand, Mailchimp stands as a powerful independent email marketing tool, acclaimed for its rich features and wide-ranging integration options. Honestly though, if you are an ecommerce store and you are using something like shopify, use Klaviyo.
Feature-Rich Functionality: Squarespace vs Mailchimp
When considering Squarespace Email Marketing vs Mailchimp, understanding their feature offerings is vital.
Squarespace Email Campaigns provides a streamlined interface, facilitating the crafting of visually appealing emails. It grants access to website analytics, simplifying the tracking of your campaign’s impact.
In contrast, Mailchimp boasts more advanced functionality, with features such as A/B testing, dynamic content, and segmentation. Its integration flexibility allows it to couple with numerous platforms, enhancing its capabilities.
Delving into Deliverability
An essential aspect of the Squarespace vs Mailchimp discussion lies in deliverability. With robust algorithms and diligent practices, both strive to land your emails directly into the recipients’ inboxes.
Squarespace capitalizes on its website integration, reducing chances of your emails being marked as spam. It leverages its infrastructure to ensure high deliverability rates.
Mailchimp, however, has long excelled in deliverability, owing to its stringent policies and sophisticated technologies. Its commitment to maintain the reputation of its server IPs enables your emails to reach their intended destination.
At the end of the day, your deliverability will probably be better if you were to use Mailchimp. HOWEVER, nothing is going to save you if you are attacking email with a proper strategy and doing things such as optimising for dark mode. Mailchimp’s existing infrastructure should really been seen as the icing on the cake of an already strong deliverability focused email marketing plan.
Ease of Use: Squarespace Email Campaigns vs Mailchimp
Ease of use can be a deciding factor when choosing between Squarespace Email Marketing and Mailchimp.
Squarespace extends its intuitive interface from website building to email marketing. It offers a simple, easy-to-navigate environment, empowering you to craft and launch your campaigns quickly.
Mailchimp, while more feature-dense, has refined its interface to be user-friendly. Its drag-and-drop builder and array of templates provide flexibility, assisting you in designing compelling email content.
Personally – we have found Mailchimp to be simpler to use but its doesn’t have as much of the functionality as something like Klaviyo.
Pricing Projections: Squarespace vs Mailchimp
Cost plays a critical role when evaluating Squarespace Email Campaigns vs Mailchimp.
Squarespace proposes a transparent pricing structure, integrating email marketing costs into its website packages. This consolidated cost approach can lead to significant savings.
Mailchimp, alternatively, was free a while back but have introduced some pretty stiff pricing models. Depending on your budget, if you can afford it, for what you get we recommend checking out active campaign if you are in the B2B space and Klaviyo if you are in the D2C space.
Designing Emails: Squarespace Email Campaigns vs Mailchimp
When it comes to designing your emails, both Squarespace Email Campaigns and Mailchimp provide robust and intuitive solutions.
Squarespace’s email builder leverages the power of its existing website design system, with consistent styles and aesthetics that ensure your emails match the look and feel of your website. It offers a selection of customizable templates, allowing you to create beautiful, responsive emails effortlessly.
In contrast, Mailchimp provides a comprehensive email design suite, complete with a flexible drag-and-drop builder, an expansive library of pre-made templates, and the ability to code your own emails. It even includes tools for testing the appearance of your emails on different devices and platforms, ensuring your design looks perfect to every recipient.
Customer Support: Squarespace vs Mailchimp
Having reliable customer support is essential when dealing with any digital tool, and the choice between Squarespace Email Campaigns and Mailchimp is no exception.
Squarespace offers round-the-clock customer support, providing timely assistance via email and live chat. They also have a comprehensive Help Center filled with guides, videos, and webinars that can guide you through their system.
Mailchimp, on the other hand, offers 24/7 email support and live chat support to paid users. Their robust knowledge base covers nearly every topic, and their community forums provide a space for users to share insights and ask questions.
Third-Party Integrations: Squarespace Email Marketing vs Mailchimp
The ability to integrate with other platforms and services is a significant consideration when comparing Squarespace Email Marketing and Mailchimp.
Squarespace, being primarily a website builder, naturally integrates with its own services. However, its list of external integrations is quite limited compared to Mailchimp, focusing mainly on social media platforms and a handful of others.
Mailchimp excels in this category, boasting an expansive list of integrations with various platforms such as CRM systems, e-commerce platforms, social media, and more. This ensures that no matter your needs, Mailchimp likely integrates with the tools you already use, providing a more seamless and efficient workflow.
The Final Word: Choosing Between Squarespace and Mailchimp.
Squarespace Email Campaigns is an excellent choice for businesses that want a simple, unified solution for their website and email marketing needs, while Mailchimp stands out for its advanced features, vast integrations, and flexibility, making it a potent tool for businesses focused heavily on email marketing.
Take your time to consider your needs, evaluate the pros and cons, and make the choice that drives your email marketing success to new heights.