Shopify Email Marketing Vs. Mailchimp: An In-depth Analysis

Shopify email marketing versus mailchimp

Email marketing for ecommerce brands is a must. With an average ROI 42:1 and a host of other benefits. In this article, we’re comparing Shopify Email Marketing vs Mailchimp under the spotlight, comparing their features, capabilities, and overall value for businesses. I do want to stress though… I hate mailchimp for ecommerce store and I always recommend Klaviyo if you have the ability to switch over.

The Power of Segmentation in Mailchimp

When you stack mailchimp against shopify, in terms of segmentation, there is a clear winner. Mailchimp allows you to divide your audience into specific groups based on various criteria such as demographic data, browsing behavior, purchase history, and more. Segmentation is a crucial component of successful email marketing, especially as the size of your database grows. It allows you to chop and change your audience in way that allows for very targeted email campaigns.

In comparison, while Shopify Email Marketing allows for some degree of segmentation, it doesn’t quite match the depth and breadth of customization that Mailchimp provides. The ability to serve your subscribers with the exact content they’re interested in leads to higher engagement and conversion rates. Thus, Mailchimp’s superior segmentation capabilities are a significant factor to consider.

Mailchimp’s Extensive Integrations

One area where Mailchimp definitely has an edge is in its integrations. It seamlessly integrates with a plethora of other platforms and services, including popular eCommerce platforms, CRM systems, social media platforms, and even other email marketing tools. This interconnectivity allows you to unify your marketing efforts, streamline your operations, and gain a more holistic view of your campaigns. Believe it not, this is one area where Mailchimp has an advantage over Klaviyo. With Klaviyo, you have to use a bunch of third party integration softwares such as Zapier.

mailchimps integrations

Notably, Mailchimp’s integration with Zapier broadens its reach even further. Zapier, an online automation tool, connects Mailchimp with thousands of other applications, enabling a smooth exchange of data between them. This feature opens up endless possibilities for automating your marketing processes and maximizing efficiency.

Email Flows in Mailchimp

Email flows, also known as automations or drip campaigns, are a series of emails that are sent out automatically based on specific triggers. Mailchimp excels in this area with its robust and customizable email flows.

With Mailchimp, you can set up a variety of email flows based on different customer behaviors and events. For example, you can create a welcome series for new subscribers, a cart abandonment campaign for shoppers who left items in their cart, or a re-engagement campaign for inactive subscribers.

On the other hand, while Shopify Email Marketing does offer some basic email automation options, it doesn’t quite match Mailchimp’s level of customizability and sophistication in this area.

Shopify Email Marketing Vs. Mailchimp: Designs

When it comes to email designs, Mailchimp stands tall. It offers a wide array of professionally-designed templates, customizable design options, and a user-friendly drag-and-drop editor. Whether you’re looking to create a minimalist, text-based email or a rich, visually-engaging HTML email, Mailchimp provides the tools you need to bring your vision to life.

Mailchimp's email template design in action in contrast with Shopify

Shopify Email Marketing, meanwhile, offers fewer design options and a more basic editor. While this might suffice for businesses with simpler needs, those looking to create more intricate and personalized designs may find Mailchimp’s offerings more compelling.

Shopify Email Marketing Vs. Mailchimp: The Verdict

In a head-to-head comparison between Shopify Email Marketing and Mailchimp, Mailchimp appears to be the stronger contender due to its superior segmentation, wider range of integrations, more impressive email flows, and more comprehensive design options.

However, it’s also worth mentioning another player in this field – Klaviyo. As we discussed in a previous article, with its extensive features, advanced segmentation, and powerful analytics.

The truth is, the choice between Shopify Email Marketing, Mailchimp, and Klaviyo will ultimately depend on your unique business needs, resources, and email marketing goals. If you’re just starting out and need a basic, easy-to-use platform, Shopify might suffice. However, if you’re looking for more advanced features, extensive customizability, and in-depth analytics, you may want to consider Mailchimp or better yet, Klaviyo.

The Future of Email Marketing

The email marketing landscape continues to evolve, and businesses need to stay nimble and adaptable to keep up with the changes. Whether you opt for Shopify Email Marketing, Mailchimp, or Klaviyo, the key is to continually review your strategies, measure your results, and adjust your tactics accordingly. I like to have, in every flow and every sign-up form, at least one split test running the background.

We hope this article has shed some light on the Shopify Email Marketing vs. Mailchimp debate and has given you some valuable insights to consider. Remember, the best email marketing platform for your business is the one that meets your specific needs and enables you to connect with your audience in the most effective way possible.