Good & Fugly
Email Marketing Case Study

101% increase in
email revenue
in 18 days

 

 

Results in 16 Days
From Go Live

Automations + Campaigns – Compared to previous month

  • Increased total email revenue 101%
  • Increased total email click rate by 2.38%
  • Increased total email open rate by 47.3%
  • Increased revenue per recipient by 25%
  • Increased email deliveries by 26%
  • Return on investment 600%

List Growth – Compared to previous month

  • Grew list by 324% compared to the previous month
  • Conversion rates of 7.35%
  • Introduced SMS consent
  • Multiple ongoing split test

Increased revenue
through SMS
Implementation

Increased revenue
through key email
automations

Scope
& Approach

Increased revenue
through SMS
Implementation

Increased revenue
through SMS
Implementation

Template Redesign

In-box was tasked with redesigning and rebuilding all old and new emails across Good & Fugly’s Accounts

Before

after

Good & Fugly

Good and Fugly aim to address the environmental and commercial sustainability issues posed by the 25% of produce rejected by supermarkets for aesthetic reasons, and turn this waste into a ‘delectable delivery’.

In-box was tasked with increasing Good and Fugly’s sales volume to further reduce the amount of waste ending up in the landfill.

101% increase in email revenue

600% return on investment