Category Archives: Email tips

Unraveling Unique Opens in Email Marketing Campaigns

Gain a clear understanding of the difference between unique and total opens and clicks in[...]

Shopify Email Marketing vs Klaviyo

In the world of eCommerce, the value of a powerful email marketing strategy cannot be[...]

Squarespace Email Marketing vs Mailchimp: A Comprehensive Comparison

Email marketing has emerged as a core part of anyone’s email marketing strategy in today’s[...]

Mother’s Day Email Marketing Strategy

Mother’s Day is the perfect time for businesses to connect with customers, highlight their products,[...]

Father’s Day Email Marketing Strategy

Father’s Day presents a fantastic opportunity for businesses to strengthen relationships with their customers, promote[...]

Plain Text Emails Vs. HTML Emails

Email marketing remains a cornerstone of digital marketing and should be generating, at a minimum,[...]

The Definitive Guide to Optimizing Emails for Dark Mode

As digital interfaces like Gmail, outlook and Hotmail continue to evolve, ‘dark mode’ has become[...]

How to Test Your Emails for Compatibility Across Multiple Devices

Your emails need to look good, both from a design and functionality perspective. They need[...]