Email marketing remains a powerhouse of digital marketing strategies. When it comes to ROI, email delivers a huge return on investment and drives great customer engagement (when done right). With the evolving digital landscape in New Zealand, businesses are increasingly leveraging specialised email marketing services to optimise their campaigns. In this article, we’ll dive deep into what email marketing entails, the crucial factors to consider, and what to look for when hiring an email marketing agency in New Zealand.

What is Involved in Email Marketing?

Email marketing is a strategic digital marketing approach where businesses send emails to prospects and customers to build relationships, promote content, generate leads, boost brand awareness, and drive sales. It involves a series of orchestrated actions, each playing a significant role in the success of the campaign.

Here is a brief look at what goes into email marketing as a whole/

Platform Selection: The first step is choosing the right platform for your email marketing needs. Among the many available platforms, Klaviyo has become a favourite among many businesses for its robust capabilities and seamless integration with multiple eCommerce platforms.

Email and SMS Integration: A well-rounded email marketing strategy often considers SMS marketing as an essential addition. It complements email marketing efforts by offering instant, personal, and high-open-rate communication.

Capturing SubscribersTo build a robust email list, businesses use various tactics like sign-up forms, pop-ups, and landing pages. A solid subscriber base is the backbone of successful email marketing.

Email Frequency and ContentThe ‘when’ and ‘what’ of email marketing form a vital part of the strategy. Determining the right frequency of sending emails and curating relevant, engaging content are pivotal to maintain subscriber interest and minimise unsubscription rates.

SegmentationEmail list segmentation is a powerful technique that groups subscribers based on specific criteria (e.g., purchase history, geographic location, interests). This approach enables targeted and personalised communication, leading to higher engagement.

Alignment with Sales and Brand Guidelines: Your email marketing strategy should align with your overall sales strategy and follow brand guidelines. Coherent branding across all marketing channels fortifies brand recognition and trust.

Automation: Email automation is a boon for businesses. It allows the setup of triggered emails based on specific actions or events, offering a personalised experience to subscribers while saving valuable time and resources.

Choosing the right marketing agency for email in new zealand

Factors to Consider in Email Marketing

An effective email marketing strategy needs careful consideration of several factors:

Target AudienceUnderstand your audience’s demographics, preferences, and behaviours to tailor your content and offers.

Value PropositionCommunicate the value your subscribers will receive by joining your email list, such as exclusive discounts, early access to new products, or informative content.

Design and Compatibility: Your emails should be well-designed, compatible across multiple devices, and optimised for different viewing modes. A pleasant and consistent viewing experience can significantly boost engagement.

A/B Testing: Experiment with various elements of your emails to understand what works best for your audience.

AnalyticsRegularly tracking and analysing campaign performance helps refine your strategy, content, and engagement tactics.

Choosing the Right Email Marketing Services in New Zealand

When you’re ready to take your email marketing to the next level, hiring an expert agency can be a game-changer. Here’s what to look for:

Expertise and Experience: The agency should have a solid track record in running successful email marketing campaigns, ideally within your industry.

Services Offered: Ensure they provide comprehensive services, including strategy development, content creation, automation, A/B testing, and analytics.

Platform KnowledgeCheck if they are proficient in your chosen email marketing platform. For instance, a Klaviyo Master Partner will offer expert-level knowledge of the platform’s capabilities.

Client Feedback: Look for client testimonials or case studies to get a sense of their work style and results.

Communication and SupportThey should offer excellent client support and maintain transparent communication.

If your note ready for this, try and find any agency like our that is willing to do an audit of your account, just to help you figure out if you actually do need help

In conclusion, email marketing is a dynamic and powerful tool for businesses in New Zealand. With the right strategy and a professional email marketing agency, you can unlock its full potential to foster lasting relationships with your audience and drive substantial growth for your business.


“I employed Gavin at In-box to manage my email marketing, and have been very impressed with his knowledge, organisation, communication, responsiveness, and efficiency. 5 stars all around actually.”

Kathy Cane - Canes Deer Velvet

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