Selecting the optimal timing for your email campaigns can have a significant impact on your open rates, click-through rates, and overall audience engagement. In this piece, we’ll delve into uncovering the best time to send email marketing in New Zealand.
Understanding Your Audience
To start, it’s essential to note that there isn’t a universal solution. The ideal time will largely depend on your specific audience’s behavior and preferences. Getting to know your audience – their lifestyles, work habits, and routines around checking emails can offer a more accurate picture of when they’re likely to engage with their inboxes.
Despite individual variations, certain general trends can be observed across numerous studies. For instance, weekdays tend to be more fruitful than weekends in terms of email engagement. This trend might exist because people tend to be busier and more in tune with their inboxes during the workweek. To understand more about the effectiveness of well-timed email engagement, you can refer to the four essential email marketing flows that every business should leverage.
Time of day also plays a significant part. Many studies have found that the highest open rates occur in the morning, particularly between 9 AM and 11 AM. This timeframe is often when people kick-off their workday and check their emails for daily updates and tasks. An additional peak can be observed between 2 PM and 3 PM, as people might revisit their emails post-lunch.
However, these are merely averages and might not apply to every audience or business.
Utilising Email Marketing Tools
Modern email marketing platforms, like Klaviyo, offer extensive analytics that can provide insights into when your subscribers are most active. They can segment your audience based on their engagement patterns, assisting in identifying optimal send times for each segment. For a comprehensive guide on leveraging Klaviyo’s features, you can visit here.
A/B testing is another invaluable strategy to determine the best send time for your email campaigns. This involves sending the same email at varying times to similar audience segments, then comparing engagement rates. The time slot that generates the highest open or click-through rates could be your optimal send time. This approach is especially useful when deciding between Plain Text Emails Vs. HTML Emails or when you are testing your emails for compatibility across multiple devices.
The Effect of Time Zones
Considering New Zealand’s geographical location, if you’re interacting with an international audience, it’s crucial to factor in time zones. Tools like Klaviyo enable you to send emails based on the recipient’s local time, ensuring your emails don’t land in their inbox at inopportune times.
In the end, identifying the best time to send email marketing in New Zealand involves understanding your audience, observing common trends, harnessing the power of analytics, and maintaining a culture of continuous testing and optimization. By doing this, you can ensure your emails reach your subscribers when they’re most likely to engage, leading to higher open rates, more clicks, and ultimately, greater email marketing success. Regular audits can assist in maintaining optimal performance.
For specific industries such as the food and beverage sector, email marketing strategies and send times might vary. These are explained in more detail here. Furthermore